Hi, I’m Mackenzie

I built Miss Icon on the belief that the strongest brands aren’t created by following what everyone else is doing, they’re built by knowing exactly who they are.

I spent years on the other side of the camera, competing on the national stages of Miss USA and Miss America.

My business experience spans product brands, TV networks, nonprofits, top-of-the-line hospitality locations, reality TV stars and more. I learned firsthand how image, messaging, styling, media and perception work together to tell a story, and how important it is to remain recognizable as yourself through all of it.